Top 5 Performance Marketing Platforms for Small Business

A performance marketing program involves advertising programs that pay advertisers only when specific actions are taken. Among these actions are lead generation, sales, clicks, or the amount of connected TV viewership who look at or interact with an advert. 

Performance marketing strategies vary depending on the industry, brand goals, budget, and other factors. There are also many performance marketing platforms for small businesses to consider. Let’s look closely at five of the best, in no particular order! 

1 – PartnerStack

With PartnerStack, you can recruit the right partners to help your brand grow.

It’s possible to handle all kinds of partnerships with PartnerStack, whether you want more conversions, leads, or traffic.

Highlights

• Keep track of leads, deals, and links with your partners
• Implement marketing programs with marketing partners
• Loyalty programs can be easily embedded
• An unlimited number of partners can be onboarded quickly with partner journey automation
• Analyzing partners individually and in groups
• Content and structure of unique rewards

The Good

• The dashboard is centrally located
• Internal tracking and UTM parameters
• Revenue management platforms, payment gateways, and CRMs can all be integrated.
• Pay partners automatically
• Multiple programs can be run at the same time

The Bad

• Options for payment are limited

2 – ClickMeter

ClickMeter, a performance marketing platform, can track your advertising and affiliate programs.

Tracking visibility and managing commissions from one place is the key to finding the best marketing sources.

Publishers, advertisers, agencies, and affiliates can customize programs through this performance marketing platform.

Highlights

• Use location, device, language, and other factors to segment visitors who click on links
• You can use redirect functionality to determine which marketing tactics work best and increase conversion rates
• Data extraction and analytics are made easy with advanced tracking
• Conversion tracking parameters such as cookies, commission amounts, and product IDs can be used to track conversions
• Connect your existing campaigns to tracking pixels, or create your own
• Marketers can compare data points and get detailed reports

The Good

• Functionality to cloak affiliate links
• The integration of Google Analytics
• Protection against click fraud
• Collaboration with clients is easy

The Bad

• There is no free trial available

3 – TUNE

TUNE offers many features among the most potent performance marketing platforms. Further, it allows you to integrate all your marketing partners, channels, campaigns, and networks under one roof, including any mobile measurement partner.

Highlights

• Connects channels, networks, campaigns, and partners across web and mobile
• Provides real-time event logging, API sharing, and real-time reporting for performance marketing
• Integrate with third-party systems or stream data internally
• Workflow and repetitive task automation tools
• Ability to detect fraud in a proactive manner
• With customizable approvals, payments can be automated
• Reports with granularity and an easy-to-use dashboard

The Good

• Reporting in real-time
• Detection and prevention of fraud
• Mobile and web compatibility
• Workflow automation
• Solutions that are tailored to your needs

The Bad

• Subscriptions to this platform are high, making it one of the most expensive performance marketing platforms

4 – AnyTrack

AnyTrack is a plug-and-play conversion tracking software and one of the most popular performance marketing platforms. In addition, Facebook Pixel, Google Analytics, and other advertising networks are attributed to conversions. 

You can use detailed data from AnyTrack to improve your content, funnels, site, and adverts by tracking your data across all your analytics.

Highlights

• Your lead generation funnels can be tracked from a 360-degree perspective
• Integrations with multiple affiliate networks and ecommerce platforms
• Third-party integration and automatic tracking of ad network events
• Your ad campaign data can be used to build custom audiences
• Identify conversion drivers, determine traffic sources, and run multichannel campaigns using granular customer data

The Good 

• Any conversion data source can be attributed and tracked
• Tracking and assigning functions
• Good customer service and instant setup
• Events can be followed without writing code
• Insights into conversions that are granular

The Bad

• Analyses are not predictive

5 – Affise

The Affise performance marketing platform simplifies managing, analyzing, measuring, and optimizing digital marketing campaigns for advertisers.

In addition to boosting your conversion rates, it offers impressive returns on investment as well. The platform automates your workflow, so it’s easy to figure out which traffic sources generate the best conversions, and you only pay for those that convert.

Highlights

• Your dashboard can be customized based on your preferences or the role of your affiliates
• Making informed decisions with predictive analytics
• Track events like clicks, impressions, and conversions with advanced tracking.
• Valuable and practical optimization tools
• Tool for detecting fraudulent traffic and reducing it

The Good

• One-on-one account management
• Transfer of offers automatically
• Reporting in real-time
• Support from the customer is excellent
• API with a rich set of features

The Bad

• It is a bit expensive upfront

You can measure performance marketing results quickly, and you can get them with ease. Building your campaigns strategically will help you achieve your business goals. Focus on the right audience, optimize your ad formats, and choose the right optimization goals. Utilizing credible performance marketing platforms and following these steps will allow you to create an effective ad.