With a range of website development solutions, WordPress is the perfect catalyst for small businesses to set up their online presence quickly. How? It has all the elements that a modern website needs, such as accessibility, affordability, security, responsiveness, etc., that can help small businesses build a presence on the web effectively.

In this blog, we will go deeper into the world of WordPress, and explain why WordPress can help you unlock the full potential of your small business.

So, let’s get started.

1.   Simplicity Redefined: Accepting User-Friendly Solutions

WordPress should be the ideal choice for small businesses because of its user-friendly interface. Here, you don’t have to spend much time learning about any technicalities, and can understand the different menus & settings offered by the content management system (CMS).

The best thing about WordPress is that you can create, customize, and update the WordPress site without any coding knowledge. The CMS offers a visual editor for making changes, and viewing them in real-time!

Besides this, it provides a range of themes & templates at your fingertips for building WordPress sites. You can utilize these options for customizing the website to match your brand identity.

In other words, WordPress helps you sail your boat in the digital landscape with ease, and expand your business. And the best way to build your WordPress site efficiently is to reach out to an UnlimitedWP – White Label WordPress Development Agency. They will understand your needs well, and provide you with a relevant solution.

2.   Budget-Friendly Brilliance: Cost-Effectiveness at Its Best

When you are building your website on a budget, every penny counts. Thankfully, this CMS has a range of hosting & domain packages that you can consider to create your website, and build your online presence without breaking the bank.

In addition, WordPress offers a vast array of versatile themes & plugins that you can leverage to build a modern & effective website without expert support.

Lastly, by choosing a WordPress site, you can manage your site economically. In other words, it costs less to maintain your site with WordPress as compared to other content management systems worldwide.

3.   SEO Supremacy: Catapulting Your Online Visibility

WordPress is the most popular CMS as it has built-in SEO capabilities, and helps your site rank on search engines easily. For instance, clean code, responsive design, and user-friendly URLs are the main reasons for better search engine rankings. A WordPress site also automatically generates XML sitemaps, thus enabling search engines to crawl and index content quickly.

The CMS has a range of SEO-friendly plugins, which can be used to boost your optimization efforts. These include plugins like Yoast-SEO and All-in-One SEO.

4.   Flexibility Unleashed: Scalable and Adaptable for Growth

WordPress is a highly scalable platform for small businesses with big dreams. With this CMS, you can create a website with minimal features, and further expand it as per your need. The best thing is that it has a straightforward interface that enables you to modify your  blog, site, or eCommerce store effortlessly.

Using WordPress, you can showcase your brand story through different media. These comprise images, videos, podcasts, etc. By leveraging different multimedia content, you can present your brand’s message effectively, provide a better customer experience, and connect with them well.

In addition, WordPress offers a range of third-party tools and services that you can integrate into your site to enhance various aspects like email marketing, sales, customer support, track website analytics, etc.

5.   Extensive Suite of Plugins: Expanding Functionality Beyond Limits

WordPress is one such CMS that comes with a series of plugins that cater to the majority of the needs of your website. Right from social media integration to email marketing to enhancing security to improving functionality, etc., you can find the plugins for all such tasks. You can add to the website capabilities without anyone’s help.

As you are running a small business, there are certain plugins without which your site looks incomplete. Start with a contact form plugin to help users raise queries, or offer feedback. Integrate an analytics plugin to check the website’s performance regularly, and an SEO plugin to optimize your site efficiently for better search engine rankings.

In addition, building customized plugins as per the needs of your potential audience, and aligning well with your brand sets your site apart from other players in the industry. By crafting customizable plugins, you can even enhance customer experience, and take your business to new heights.

6.   Best Security Measures: Safeguarding Your Digital Realm

WordPress gives utmost importance to security. Hence, regular updates and integration of reliable code can protect your site against vulnerabilities, thus making it safe for small businesses. The team behind WordPress keeps an eye on the growing threats, and resolves them as soon as possible. It even offers a feature of automated backups to help restore your website immediately, when you cannot recover any of the data instantly, in case of any sudden data loss!

The content management system even provides a vast number of trustworthy plugins to enhance security. You can add plugins like Sucuri and Wordfence to do continuous monitoring of your site and protect it from any threats, vulnerabilities, malware, etc. Thus, integrating the right plugins minimizes potential attacks, and keeps your site secure.

Besides using external plugins and deploying built-in security measures, you must implement the best security practices to keep your WordPress site secure. These comprise enforcing solid passwords, switching on two-factor authentication, and giving access to limited users.

7.   Mobile-First Mindset: The Importance of Responsiveness

In the age of smartphones & other devices, it is essential that your website is responsive. Thankfully, WordPress focuses highly on responsive design, and ensures the website works the same way regardless of the device or screen size. So, whether your user is on a smartphone or a laptop, your website functions well, and offers a flawless experience. A responsive design also lets your site rank higher in search engines. How? Google gives higher priority to responsive websites.

WordPress provides a wide range of responsive themes for every industry. You can choose a theme per your brand, and customize the design; it will instantly fit well with the required screen, and offer perfect navigation and readability. It ultimately helps you deliver a seamless user experience, resulting in better engagement & conversion rates.

8.   United by Community: Tapping into the WordPress Support Network

WordPress possesses a significant & progressive community of like-minded individuals. As a small business owner, you can join this community to remain updated with the challenges individuals face, and what path they have followed to resolve them.

Connecting with individuals on multiple platforms like social media groups, forums, meetups, etc., allows you to interact with people, know their problems at the core, share your experiences, and even get advice.

Out of all, forums are the best place to get the most out of WordPress. Apart from this, you can post any problems on your website, and get them answered by various experts on the forum.

Besides forums and other communities, there are many WordPress developers worldwide. Another great option is to hire WordPress developers with years of experience to get a reliable solution.

9.   E-Commerce Empowerment: Embracing Online Selling

WordPress even allows small businesses to enter the world of e-commerce without any hindrance. It offers a pool of themes and customization options to build an online store that aligns well with your brand. Further, you can manage all the things happening in your store effectively.

You can even integrate leading eCommerce plugins like WooCommerce to streamline your operations, and offer better experiences to the customers. The plugin has crucial features like inventory management, payment gateway, and multiple shipping options.

Further, customize your online store by integrating necessary call-to-actions at relevant places, and make a secure and fast checkout process to turn visitors into paying customers.

Conclusion

Ultimately, by now you could infer that WordPress is the best platform to boost your small business. Let us break it down for you.

Starting with a user-friendly interface, you can quickly set up your WordPress site. Leverage the SEO capabilities of the CMS to make sure your site ranks higher in the leading search engines. And what about the flexibility? The website you create using WordPress runs well regardless of device & screens. In addition, CMS has an extensive variety of plugins. You can leverage these plugins to improve the features and functionalities of your store with just one click.

Moreover, you can get support for WordPress from the constantly growing community worldwide whenever needed. Thus, in this age of increasing competition, WordPress facilitates small businesses in entering the digital medium, and expanding the reach to their customers much more easily, and quite effectively!

Author’s Bio:

Ronik Patel is the CEO & Founder of UnlimitedWP, A White Label WordPress Development Agency located in Boston, the USA offering Unlimited WordPress tasks for digital and web agencies at a fixed monthly cost.

The post Why is WordPress the Best Platform to Boost Your Small Business? appeared first on WTM - Technology, Business, Finance, Digital Marketing.

Regarding WordPress website design and development service, it is a free and open-source digital platform to create websites for different purposes including e-Commerce, blog site, and all kinds of content management purposes.

It is a versatile system under which websites can be created both for large and small volumes of content. In other words, it is ideal for all sorts of CMS (Content Management System) services or jobs.

This is the world’s most-used and most popular do-it-yourself website design software in which a user would not require any technical knowledge. One can start with a free account that has basic features and also can upgrade if one wants.

What is WordPress in Web Design?

Any website for blogs or businesses using WordPress web design for its CMS is using WordPress in designing its website. Your CMS can be modeled to maximize your viewership and marketing your product or services. It is ideal for Search Engine Optimization.

It enables two essential parts of a website: backend and frontend. Backend means the interface where a user logs in to edit content to make changes or add new content. Frontend means the part of the website that a visitor views or sees.

WordPress in web design includes among other things, blog sites, business sites, e-Commerce portals, a site for membership or enrollment for a society or anything, a portfolio site, educational website, event portal, and many such things. A WordPress website design company helps you build a great website from scratch.

Know about the landing pages: see this website.

How do I build a website with WordPress?

The process is very easy and user-friendly enabling anyone to build a website with WordPress. One does not need to be technologically savvy to create the website. The process is not at all cumbersome that it would need technical knowledge or at least basic technical knowledge. You can hire WordPress website design services to get your website designed and developed.

It has a step-wise method to create the site or website. Even a layman can get success in creating the website with the help of this step-by-step method. Thus, it is a simple gradual process at the end of which you have your own website.

By following the under-mentioned steps, one can build a website with WordPress:

• Selection of WordPress module as your website platform.
• Selection of a domain name for the site, website, and portal.
• Register your domain name.
• Decide what type of site you want or aiming at (whether it is an e-commerce portal or an educational site etc.,).
• Buy a domain & hosting.
• Selection of a theme or design for your website
• Create basic pages.

Is WordPress a web design software?

Yes! It is one of the best web design software of the world which is popular all across the world with its intrinsic facilities of template making and simplest way to create the website. It uses ultra-sophisticated software using state-of-the-art technology.    

A simple way of functioning this software allows anyone to create a website without consuming much time. In fact, this software enables one to create the site in the quickest possible time. The process of building the website also is very easy and user-friendly.

Being open-source software, WordPress is free allowing one to create or build any type of website from an e-Commerce portal to an educational website or a site for a business establishment. This CMS software is for anything and everything. A WordPress website designer creates a useful website for your business that generates revenue.

Also, Know Responsive Website

How to Make a WordPress Website 

The WordPress software has a basic in-built technical structure that facilitates one to edit or manage the contents at any given time as per their need or wish thus making it extremely versatile. You can run your website in your own ways that suit you the best. It is this feature that makes WordPress web design services the first choice among entrepreneurs.

It is free from unnecessary programming. As a result, this do-it-yourself CMS method is best liked by most people across the world as they don’t face any hurdles or technical knowledge to create their websites with their own hands. You can even hire a WordPress web design company to build a great website for you.

Conclusion

WordPress website development is the best available option for customization with the benefit of maximum flexibility. Whenever you want, you can customize or change your CMS to make it more accurate, meaningful, and timely.

Thus, your website can evolve itself as demanded by the changes in time: making it more relevant with the latest developments taking place in a particular business or service. As far as your blog site is concerned, you can keep on adding more engaging contents time and again.

The post WordPress Website Design & Development service appeared first on WTM - Technology, Business, Finance, Digital Marketing.

What Is an ElementorPlugIn?

An Elementor plugin is a replacement to a basic WordPress basic editor. The plugin provides a live text editor that allows you to design complex page layouts and design your WordPress site in live mode. One most significant advantage of this plugin is you don’t need to switch between the preview mode and the text editor to see how the changes look.

Now that you know what Elementor is all about let’s learn how to select the best Elementor plugins. Here is the list of features you need to look for.

Drag and Drop Editor 

A webpage is made of several elements. Without extensive knowledge of CSS, JavaScript, and other programming languages, it can be challenging for anyone to build a web page from scratch. The drag and drop editor is a useful feature that takes away all complexity and hard work from website development.

The Drag and Drop editor allows you to create webpages by adding blocks in a template. It also allows you to change the size, color, and other visual elements of the webpage. Every feature of the drag and drop editor is designed to create and modify webpages.

Live Editing 

Website development is a time-consuming task. Live editing can be a big time-savior for developers. It allows them to see the changes live and work faster to achieve the desired look. Every change they make in the webpage or its element is instant, leading to the best user experience.

Simplifies the Design Process

Website design is an intricate process. The plugin should take away the complexity and simplify the design process. It should allow the user to customize everything on the website directly and quickly. The plugin should enable fine-tuning every last detail of the webpage.

Streamline the Design Process 

Perfecting a graphic design can be difficult due to the different elements and the complexity of the layout. The plugin should help streamline the design process by focusing on essential elements on the header, footer, and content.

Interface with Maximum Layout control

The plugin should not have a steep learning curve. It should allow maximum layout control and offer interface features like Copy Style, Copy/Paste, Navigator, and more.

Speed and Usability 

The plugin should offer easy integration and setup. The user should be able to install the plugin on their WordPress site without professional guidance. The settings and features of the plugins should be easy to understand, which will allow the user to take maximum advantage of the plugin functionality.

The plugin should not hinder the performance of the website in any way. You need to specifically pay attention to this aspect because plugins are known to slow down websites that can affect the user experience.

Easily Allow You to Go to Different Places in the WordPress Installation

WordPress installation has several files that you need to access while building a website. The site builder plugin should allow you easy access to any setting page that you may need.

Revision History

Website development is a complex process where you need to try out things and see if they work. The plugin should save all development work and provide you an option to roll back changes when required. Features like revision history allow you to rollback to the previous version. The versions are saved as per the date or stages of website development work.

Automatic Saving 

Developers are so profoundly involved when designing websites that they often forget saving the work they have created. Hardware or software malfunctions in your computer can completely erase the work done. The automatic saving feature does away with the user’s need to save their work after regular intervals.

Allows Working in Draft Mode

If you are working on a live site, you need a mechanism/platform where you can create new designs without affecting the live website. Working in draft mode allows you to create and test new webpages before adding them to your live website.

Export and Import Websites

When changing web hosting, you are often required to import or export your site to the new service provider. The ability to export and import a website will save hundreds of working hours of development work. With this feature, you can export or import a complete site and make it live on a new hosting platform.

To sum up, these are some of the important things you should focus on when choosing the right Elementor plugins.

The post How to Choose the Best Elementor Plugins for Your WordPress Site? appeared first on WTM - Technology, Business, Finance, Digital Marketing.

Beyond any doubt, WordPress is the most popular content management system used globally in websites, including e-commerce websites, and not just blog sites as many presume. According to https://kinsta.com, quoting a W3Techs study, the market share of WordPress is a whopping 34% of all websites hosted on the Internet, with or without a CMS. In the world of digital technologies, where cutthroat competition is normal, it means that WordPress controls over one-third of the World Wide Web. As all website administrators will know WordPress stores all its information in a MySQL database. It is quite natural that with the passage of time and repetitive use of the database, a lot of irrelevant and useless data tends to be generated, which ends up slowing up the database making user queries slow to respond and dissatisfying users. It follows that for optimum website database performance, it is necessary for the database to be cleaned and optimized periodically. While access to manage the database and clean it up is possible using the phpMyAdmin tool provided within WordPress itself, database maintenance and optimization becomes far easier if you use one of the many available WordPress database plugins developed by third-party developers. Some of the top ones that owners of online businesses can use for ensuring that their e-commerce platforms are powered by optimized WordPress databases:

UpdraftPlus Backup & Restoration

Available in a free version as well as a version that costs $42, UpdraftPlus is one of the most popular WordPress database plugins with an installed base in excess of one million. The principal features of the plug-in are backing up data and restoring it in the database, the facility of storing the backed-up data in a number of options in the cloud, one-click operations and scheduling of the maintenance according to convenience. The premium plug-in coding and structure does not present a heavy load on the server when it is in operation so there is no need to fear that the e-commerce site will become sluggish when the database cleanup and other operations are being conducted. The premium version of the plug-in justifies the price tag with additional features like provision of incremental backups, multi-network compatibility, easy duplication, and migration of the website across platforms, encryption of the database, generation of advanced reports, Wp-CLI support, as well as expert support completely free of charge. Another plug-in in the same suite is UpdraftCentral that permits the management, updating, backup, and other database maintenance functions from a remote central location, typically, as done by service providers like RemoteDBA.com.

VaultPress

Created by one of the founders of WordPress, VaultPress is one of the best examples of WordPress database plugins that one can hope to use for database maintenance, management, and optimization. The plug-in’s standout feature is its ability to create backups of the data in real-time. As it keeps on backing up every little change that you make on the website, the chances of your losing data in a potential server crash are zero. You can also instruct the plug-in to perform an automated backup on a daily basis and transmit the results to you at a predetermined time. Users can restore backups with just a single click operation, get an opportunity to review suspicious codes or disruptive threats, create an archive of the backups of the last 30 days, and conduct site migrations very easily with one-click automated restore functions. There is also a useful feature that prevents the site from coming to harm due to spam. The premium version incorporates additional features like advertisement revenue generation, video hosting that is completely advertisement-free, and integration with Google Analytics. You have the option of choosing between the three versions; the personal use one costs $39, the business version is $99 while the professional one costs $299.

BackWPup Free

While many users may balk at the prices of using the feature loaded VaultPress plug-in, it is possible to get a free plug-in that allows you to execute a complete database backup without having to spend a single penny. Of course, there are more advanced versions of BackWPup that range from $69 for the Standard to as much as $349 for the Agency. However, most small online businesses with WordPress sites will be happy with the free version that not only allows the backup of the database and the files tar, tar.gz, and zip format but also the checking and repairing of the database, export of WordPress XML, optimizing the database. It also allows data storage across a number of options like FTP server, Google Drive, Dropbox, etc. Of course, the use of the free version does not get you any support so if you are really shaky about how to administer, cleanup, and optimize your database, it may help to opt for a paid version that gets you round-the-clock support for the subscription period.

Optimize Database after Deleting Revision

This free WordPress database plug-in can be a real lifesaver when it comes to database maintenance. It is quite common for users to edit their posts on WordPress multiple times before deciding on the one that is the best. However, as innocuous, the activity is, in the long run, a large number of revisions can make the database clunky and lead to deterioration of the user experience of the website. With this plug-in, it is possible to delete all the redundant revisions to speed up the database. You can also keep some of them in the exclude list to prevent their deletion. The plug-in can be run manually whenever you like or you can schedule it as per your convenience. The plug-in also incorporates a very powerful and effective database optimization tool with several features like deleting the items in the spam and trash, removing trackbacks, pingbacks, and expired or all transients. You can also delete unused tags, optimize the tables of the database, create log files of all the operations pertaining to the optimization process, and also run an analysis of the database to find out its performance across different metrics.

Conclusion

WordPress is so easy and intuitive to work with, that it is automatically the first choice of most small online businesses and the preferred platform of many leading global businesses. The wide variety of plugins available makes the work of administering and optimizing the database for delivering the best performance simple even for administrators without a great deal of experience.

The post Top Database Plugins For WordPress Business Sites appeared first on WTM - Technology, Business, Finance, Digital Marketing.

Read Also: How to Choose the Best Elementor Plugins for Your WordPress Site?

1. Convenience Of Creating Only One Set Of Shared Users

Imagine you build separate websites for each department of your company. The personnel in each section will handle their respective interfaces. However, some users like you and the IT head will be required to be active on each website. In case, you built the interfaces on separate installations, then you will have to create the users separately on each website. When you decide to enable the multisite attribute, then you are free of such hassles. You can create a single set of users and assign permissions to them for each interface that they should access.

2. Ease Of Sharing Themes Across Websites

The feature gives you the flexibility of using a single theme on each interface. It also lets you activate a different template on each one fo your websites. Users are required to download a chosen theme only once on their installation. They can then hire WordPress template customization services to create different child themes based on the original template. These child themes can be then used in the construction of different websites on the network. Sharing themes by downloading them only once is definitely a convenience all webmasters would love to enjoy.

3. Advantage OF Sharing Plugins On All Interfaces

Just like themes, you can also share plugins across your network. It is up to you whether you install a plugin and distribute it to all your interfaces or install it separately on different websites. Most users would choose the former option as network-enabled plugins are automatically applied to all entities on a WordPress multisite network. You must find out whether a tool supports this handy feature or not before downloading it.

[Read Also: Ten Things To Keep In Mind While Selecting SEO Friendly Community Themes]

4. Comfort Of Single Updates

Let’s say a magazine creates separate blogs for each of its sections. Each blog is handled by its own editorial team but they use the same templates to create a uniform branding look. Most of the plugins installed on their interfaces are also the same. In this scenario, a significant amount of time will be lost in updating the core files apart from the installed plugins. In case, all the interfaces were part of a single network, then handling updates would have been easier. Once the core installation was updated, it would have been applied across the network. Similarly, plugins updated once would have been distributed to each of the blogs.

5. Easy Administration Of Multiple Websites

Webmasters who need to manage multiple websites will find the multisite feature especially helpful. They can activate it to manage more than one interface from a single dashboard. Generally, each interface on the network is assigned its own administrator. These admins are allowed to handle the responsibilities of their own website. A separate administrator is assigned for the entire network who has the power to control every website from a single control panel.

6. No Need To Invest In Separate CDNs

Content delivery networks help webmasters provide a good user experience to their visitors by serving web pages quickly. In case, you create multiple interfaces on separate WordPress installations, then you will have to subscribe to a CDN service separately for each of the websites. However, there are no such hassles when you create a multisite network. Since technically all the interfaces are running from a single installation, you will need to invest in getting only a single CDN subscription.

Read Also: Which is better? WordPress.com or WordPress.org

Conclusion  

It is necessary to understand that the multisite feature is not only for managing multiple websites from a single place.WordPress web development provides various solutions for such instances. Multisite networks must be activated only by users who own separate websites which are in theory extensions of a primary interface.

The post 6 Great Benefits Of Using WordPress Multisite Network appeared first on WTM - Technology, Business, Finance, Digital Marketing.